- Posted by fashionvibe
- On February 17, 2014
As many of you know Marc Jacobs fragrances opened a pop-up shop during New York Fashion Week with an unexpected social media twist.
At the Daisy Marc Jacobs Tweet Shop no dollars changed hands. Transactions were based solely on a customer’s use of Twitter, Instagram and Facebook with the hashtag #MJDaisyChain.
The Tweet Shop had a social media-friendly vibe with a comfortable lounge, drinks and wi-fi, naturally. Daisy-themed artwork by Langley Fox Hemingway were featured, Daisy beauty bar, a live Daisy photo booth, DJ set by DJ Jilly Hendrix. Products, fragrance samples and Marc Jacobs fashion items and accessories were displayed. The most creative Instagram photos throughout the day had a chance to win a Marc Jacobs handbag.
The debut of the Tweet Shop was accompanied by a new print campaign for Daisy, which follows the recently released TV spot directed by Academy Award-winning Sofia Coppola.
Enjoy the images 🙂